“We focus on the needs of the advertiser over and above the needs of the consumer and that is a losing proposition.”

Errol Samuelson, president of Realtor.com

 

Assume at least 60% of Foyer users arrive knowing how to use Google. If they like searching for real estate the same way they like searching for everything else, with a search engine, then there is a good chance they will come back and use the site over the course of their market research. That puts more Homebuyers on your Web site looking at your contact information when they decide to pull the trigger. Foyer:

  • Puts the focus squarely on Search, the task 95% of Real Estate Web site visitors are trying to accomplish.
  • Eliminates the visual clutter that is endemic on Real Estate web sites. A simple user interface lets the power of the search engine shine through.
  • Actively drives traffic from "company" sites to agent-branded sites within Foyer, increasing the amount of quality traffic individual agents see on their own sites.
  • Encourages site users and agents to talk to each other through a progressive series of Web 2.0 interactions designed to build trust.
  • Has advanced search engine optimization strategies built in. No after-thought add-on services here.
  • Incorporates Search Engine Optimization and Visitor Retention best practices from the wider world of eCommerce.

The fact is we started MainRhode with the idea of helping Brokers make effective use of existing Real Estate Web site technology, but when we went looking for a platform that would enable us to execute our strategy we found nothing.

We had no choice but to build our own tools, but Foyer is still only half of the equation. The other half is the ground game -- integrating Web Marketing into the day-to-day operation of your business -- and MainRhode supports both sides of that equation.

If you are interested in learning more about this unique approach, please drop us a line.